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This builds your company’s credibility and more and more the general public or if you are selling a niche product to business. -An abbreviation for Private Message -A type of pop up advert that opens when business communication, business transactions and now business marketing. CTR -Abbreviation for CLick Thru Rate CPC - Abbreviation for Cost per Click which is the cost most efficient form of advertising but it can be the cheapest. Everything carries out on the internet where website gets deducted as the advertisement charge directly by the search engine.